Airtel : The coronavirus induced pandemic and the subsequent nationwide lockdown has given new shapes to the working of India Incas well as the new options for pursuing education. But apart from this it has also opened up new opportunities in the field of online gaming.
Online gaming was $1 1.9 billion industry in 2019 India, as per the estimates by Redseer. However due to the fact that everybody is locked down in their homes, online gaming industry is on track to grow at 35% compounded rate and hit the target of dollar 8.4 billion by the year 2024. This marks a new opportunity for the Indian telecom companies, specially Reliance jio and Bhartil Airtel. These are already waiting for the right opportunity and the moment to make money in this Avenue.
Weekly mobile game downloads across the world rosea high of 1.2 billion creating a new World record. India too has seen a rise in gaming downloads. Ludo king saw 142% jump in downloads from February to April while Paytm first games realised a 200% rise in its users.
According to a report, Indians were already spending 662 million hours cumulatively on playing mobile games in 2019. BofA estimates the India’s gaming user base to rise 365 million in 2019 to 409 million in 2020 to 486 million in 2022.
Telecommunication companies like jiyo platforms in Bharti Airtel are keeping their eye on the gaming industry as a source of i increased ad and subscription revenue. Reliance believes that the gaming sector in India will someday be more vast than movies, music and television industries put together. Both the telcos are seeking to collaborate with gaming companies rather than developing their inhouse games. Cloud gaming is expected to rise at a humongous rate after 5G/fixed broadband rollout.