Fashion e-tailer Myntra told it expects around 3 million people to shop on its platform during its End of Reason Sale on Monday, that slated for later this month, and also tier-II and tier-III market to contribute over 40% of the sales. The e-tailer offers discounts ranging from 50-80% on renowned labels during the sale. Myntra CEO Amar Nagaram told categories as like fashion essentials, that women’s ethnic and kidswear, active and sportswear, and also beauty and personal care have seen strong growth in the ‘Unlock 1.0′ phase, as well as are also expected to drive sales during EORS. Shoppers will have access to over 3,000 brands, and tier-II, III markets are expected to contribute upwards of 40% during this EORS, he added. Also, 15,000 Kirana partners will cater to 75% of the overall deliveries spanning about 300 cities, he added. “Myntra is prioritizingwefrta5w2 safety above all aspects. As From warehouses and also fulfillment centers to the clients’ doorsteps, there are various protocols on safety, that is strictly being adhered to by the employees, delivery personnel and MENSA partners, and even customers,” he explained.
If the Flipkart-owned company will be able to carry out timely deliveries during the Covid-19 pandemic situation, he told 15-20% deliveries are that expected to be completed by the end of EORS, and also 95% deliveries would be completed within about 10 days post the sale as well.
While Talking about the trends seen after the lifting of lockdown, Nagaram told kidswear has been seen a significant jump. “The category is currently clocking 1.3X-1.4X of the pre-lockdown Business As Usual numbers,” he said, adding that there has been the increase in demand for comfort and homeware apparel as well. By quickly identifying changes in consumer behavior, Myntra has been able to redirect focus to high-growth and relevant categories “, as he told. Myntra has been partnered with the Bollywood stars Hrithik Roshan and also Sonakshi Sinha as well as with the Tollywood actress Samantha Akkineni for its marketing campaign very well.