Homegrown of an e-commerce giant Flipkart that debuted into the kid’s furniture segment and has been said that it would source those products from the local manufacturers only, as the Prime Minister Narendra Modi continues to push for the ‘Aatmanirbhar Bharat’ or self-reliant India as well. “The products are locally manufactured and therefore contribute to the growth of local manufacturing communities and also the creation of new job opportunities and means of livelihood,” as the company announced in a statement on Monday.
The govt had recently identified ten sectors whereas India can drastically cut imports and instead focus on exports. These ten sectors include capital goods and machinery, mobile and electronics, gems and jewelry, pharmaceuticals, textiles, and garments. “We have to turn the crisis into an opportunity for creating Atmanirbhar Bharat and take steps to ensure that products which we import from elsewhere are manufactured in India,” an PM Modi told at an Indian Chamber of Commerce (i.e. ICC) event. Whereas Flipkart, under its kid’s portfolio will retail furniture items including beds, study desks, kids seating/table, and chair set and storage/wardrobes which are free of toxic chemicals, sturdy with no pinching parts as well as durability that certified under its Perfect Homes Junior range, as the company told. “With this expansion, we further strengthen our offerings in the online furniture industry, especially in the current times when parents are looking for dedicated spaces for their kids, as they continue staying indoors,” Dev Iyer, Vice President — Private labels, Flipkart, told.
The e-tailer launched the ‘Perfect Homes Studio’ range in February 2020 and the company said that the newly launched category is pegged to grow at 20 percent on the year, according to industry reports. Other players in India’s online furniture market are Pepperfry, Urban ladder, Hometown, among others.