Unilever PLC told it would stop advertising on Facebook, Instagram and also Twitter in the United States for the rest of the year on Friday, that citing “divisiveness and also hate speech during this polarized election period in the U.S.”
Unilever, whose brands that include Dove, Ben & Jerry’s, and also Hellmann’s, told Friday it will halt advertising on the Facebook, Instagram, and Twitter in the U.S. at least through 31st December.
The consumer products giant has spent more than around $11.8 million in the U.S. this year on Facebook, that according to marketing analytics firm Pathmatics.
“Given our Responsibility Framework and also the polarized atmosphere in the U.S., we have been decided that starting now through at least the end of the year, we would not run brand advertising in the social media newsfeed platforms such as Facebook, Instagram, and Twitter in the U.S.,” as Luis Di Como, the EVP told in a statement. Last year, Facebook brought in around $69.7 billion in ad revenue globally via its millions of advertisers. The company told earlier this year it has more than 8 million advertisers.
“We have opened ourselves up to a civil rights audit, and we have banned around 250 white supremacist organizations from the Facebook and Instagram as well. The Unilever PLC told on Friday that it would stop advertising on Facebook, Instagram and also Twitter in the U.S. for the rest of the year, that citing “divisiveness and hate speech during that polarized election period in the U.S.”
The consumer goods company, which owns brands such as Dove Soap and Lipton tea, joins a growing advertising boycott against Facebook as its part of the “Stop Hate for Profit” campaign that started by US civil rights groups after the death of George Floyd. The effort called on the Facebook, which owns Instagram, to do more to stop hate speech as well.
“Continuing to an advertisement on those platforms at this time would not add value to people and society. We would be monitoring ongoing and also will revisit our current position if necessary,” as Unilever told in a statement. Facebook and also Twitter did not immediately respond to the requests for the comment.