Amid border tensions with China and with a growing chorus for boycotting Chinese goods, top Indian executives of some of the most popular phone brands such as Xiaomi and Realme have found themselves in hot water every time as they tweet to promote their upcoming or existing products. Sensing the consumers’ mood, and social media teams at some Chinese smartphone brands have already decided to adopt a more cautionary approach to promoting their products, for the time being, as internal sources told IANS as well.
A tweet by Xiaomi India Managing Director who is Manu Kumar Jain that announced the next sale date for its newly-launched Mi Notebooks was trolled on Friday. Whereas so many users wrote “boycott Chinese goods” in the comment section, one user even advised Jain to keep quiet for some time in order to avoid drawing the unwanted attention as the situation is not good so well.
Although, in less than a couple of hours of the tweet, the tweet garnered nearly more than 625 likes and 77 retweets. Jain has over around 374,000 followers on Twitter. His tweet on 17th June that was related to the sale of Mi Notebooks garnered nearly around 2,000 likes and around 470 retweets.The Realme India CEO who is Madhav Sheth also very active on the social media had to deal with a similar response as several Twitter users called for boycotting many Chinese goods on Thursday when he tweeted about the upcoming launch of Realme X3 and of Realme X3 SuperZoom smartphones in India on 25th June.
“You are a Chinese brand. And after the current issue with Chinese troops, I am not gonna buy any smartphone from the Chinese brands like Realme Redmi Oppo Vivo. I will instead opt for the Samsung no matter if I have to compromise with some extra features as well,” as Twitter user Akshat Shukla (@akshat_shukla22) wrote in the comment section as well.
Despite of the anti-China sentiment, Sheth’s tweet managed to garner over around 1,700 likes and more than of 100 retweets within a day as well. Additionally, the Realme India CEO has over around 223,000 followers on Twitter. There were reports of OPPO canceling the Livestream to launch its 5G phone in India too in the current serious situation. The company though blamed a technical glitch as the reason for not live-streaming the event. The India smartphone market is ideally dominated by Chinese players, but after our 20 Indian soldiers were brutally killed by the China PLA late that on Monday, it has put more pressure on those brands which are yet to recover fully from the severe production loss because of the shutdown of factories in the wake of the corona virus crisis.