Turtle Wax, a Chicago-based car care brand, has announced its entry into the Indian market. The brand has been launched the complete range of its appearance products for both four wheelers and also two wheelers for every surface including paintwork, wheels, tires, upholstery, and also plastic, among others as well.
Commenting on the India entry, Mr. Denis John Healy, who is the Turtle Wax’s Executive Chairman, and Hirsch’s grandson told that: “Our entry into the Indian market ads a fantastic new chapter to our history as well. We are ideally thrilled to be here and offer our world-class product that suite to weekend warriors and also enthusiasts alike. India is unarguably the most vibrant as well as the diverse automobile market in the world. This country that not only holds great promise for the business but also is of strategic significance to our global trade channels. We are keen to adapt and also invest in India’s people and their car care culture rather than anything else. With the most creative global products, we are confident of the Turtle Wax ’s position as one of the leading car care brands in India as well.”
The company enters India with an extensive range of products that suit any skill level and address challenges that most drivers and motorcyclists face. Ther solutions range from Hybrid Solutions Ceramic range to the Quick & Easy range designed for novice users. The company will do add its innovative and creative Professional series and also Ceramic coating range to the existing portfolio as it gears to partner with the OEMs around the country, which offering breakthrough solutions also.
Turtle Wax made several key hires in India to advance the brand, including Mr. Sajan Murali Puravangara, the Country Manager as well as Director of Turtle Wax Car Care India Pvt. Ltd. Mr. Puravangara told, “Turtle Wax is undoubtedly one of the topmost recognized and also preferred brands across the world in the car care domain as well. We have entered India with the launch of a complete range of the products to give our clients the flexibility and also options they seek some of our products are genuinely tailored for India and also Indian car care challenges. Whereas we have multiple distributors around the country, we also plan to set up Turtle Wax branded loyalty detailing stores to give our variety of innovative services and also products for personalized customer selection. We are basically looking forward to raising the bar on an existing standards of car care and also exceeding the expectations of Indian consumers as well.”