Alexandra Burke says music industry advised her to bleach her skin. X Factor star likewise says she was advised not to wear braids so as to interest the white crowd.
Alexandra Burke, the X Factor champ who proceeded to accomplish three UK No 1 singles and further acclaim on Strictly Come Dancing, has spoken about the racism she encountered in media outlets.
Talking on Instagram, she said she originally confronted these issues when she was 16, after her first endeavour on the X Factor when she lost in the early adjusts. She says anonymous individual on the show advised her: “You haven’t made it to the next level, yet call me in two or three months, and I’ll sign you.” Burke depicted it as “the break that I’ve been hanging tight for”. She said she was then told by a similar individual: “I as of now I have one dark craftsman, I needn’t bother with another.” Burke stated: “It sucked to hear those words, due to your skin tone you presently can’t have this open door that was guaranteed … that was a serious deal for somebody who was just 16.”
She next talked about it after the result of winning the X Factor’s fifth season in 2008, during which she performed with Beyoncé and scored her first No 1 with a front of Leonard Cohen’s Hallelujah. “I got told when I previously won the X Factor, ‘since you’re dark you will need to work multiple times harder than a white artist on account of the colour of your skin. You can’t have braids, you can’t have an afro, Burke you can’t have whatever fundamentally is my character. You must have hair that interests to white individuals so they comprehend you better.'”
She says she was later told by an anonymous record label that “You need to smile more since you seem to look angry,” and “you can’t release this kind of music since white people don’t get that”.