Samsung gained its second position in the Indian smartphone market once again during the June 2020 quarter. It was six months ago when it first lost the spot. The firm, now, stands again at the second stratum after clocking a market share of 26 per cent.
Samsung streamlined its delivery network while shifting the major resources back to the mass segment aided the firm’s revival. This move came at a time when other smartphone manufacturers are struggling to adapt to the new COVID-19 guidelines and step back into normalcy in operations.
Samsung was once the market leader in Smartphone segment. But since late 2017, it has been lagging behind China’s smartphone brand Xiaomi. It was then pushed down to the second spot. Then, In December 2019, two years after holding on to the second spot it further lost its ground to another Chinese popular brand that entered into the Indian markets Vivo. Samsung witnessed a continuous decline and kept running out of power. It further slipped from 19 per cent in December to 16 per cent in March, when it saw its market share dropping to the lowest in eight years during Calendar Year 2019-20, at 21 per cent.
However, the coronavirus outbreak and the subsequent nationwide lockdown imposed by the central government to contain the virus signaled a positive change in the company’s fortune and market value. The COVID induced supply chain disruption in China forced the popular Chinese brands such as Xiaomi, Vivo, Realme, and Oppo to hit the pause button in its supply to the markets while Samsung remained out of the scrutiny, having wound up its Chinese manufacturing unit last October.
In the last quarter, Samsung increased the ante with one entry-level smartphone called M01 and four mid-segment handsets. Furthermore, it has also launched three new smartphones with prices range around Rs. 5,499. Also, with the implementations of the unlocks, it started to reopen its physical stores in integration with its online and digital platforms.