India’s top wine producer, Sula Vineyards, announced its expansion plan to Singapore on Wednesday. Sula will collab with Sonnamera which is a food distribution company and importer. At present Sula holds a 60 percent share in the Indian market.
Sula Vineyards currently deals with 30 other countries across the globe and now it is adding Singapore to its list, yet another proud export destination for the brand. Last year the company added Australia to its export list.
Why Singapore from Sula Vineyards?
As per the data shared by the GlobalData, between 2016 to 2021 Singapore’s wine market will grow at a faster speed of 5.1 percent (CAGR) and by the ending of 2021, it will enter the market territory of US $1.4 billion.
Meanwhile, Singapore is a good choice for Sula Vineyards as it will provide a gateway to the company to the Southeast Asian wine business accompanied by a rapidly increasing economy and premium quality wine products.
After dealing with Sula Vineyards, Singapore will experience some of its well-liked wines including Cabernet Shiraz, Dindori Reserve Shiraz, Riesling, and Sauvignon Blanc.
Commenting on the expansion, Rajeev Samant the Founder and the CEO of Sula Vineyards says “We are proud to extend the legacy of Indian winemaking across International borders. Singapore is a thriving wine hub of the new decade and we are happy that the Singaporean consumer now has the choice of experiencing robust flavors of our wines. These are difficult times, we encourage people to stay safe and yet enjoy life with a glass of delicious Sula wine.”
How Sonnamera will help Sula Vineyards?
The main aim of Sonnamera- Sula collaboration is to extend a ‘sip of India’. Moreover, Sonnamera stands as the largest importer of Indian brands in Singapore. It imports more than 750 Indian products in the country. Some prominent brands like Daawat Rice, Haldiram, MTR, Saffolla, Tata, etc. are associated with Sonnamera. So, Sonnamera will mainly help the company in selling its products by targeting all major e-commerce platforms, Indian restaurants & hotels, and major retailing units such as NTUC FairPrice, Redmart which is Singapore’s top online supermarket site.