Warner Music Group: A popular meme page on Instagram (Daquan) developed by Calgary man is part of a mega-deal worth more than $110 million with Warner Music Group. Daquan is the most popular meme page of IMGN Media, bought in 2016. Till now Warner Music Group has paid US$85 million to buy digital media company IMGN Media.
IMGN Media was founded in 2015 and its headquarters are located in New York and Tel Aviv. IMGN Media creates memes for social media. It creates content related to gaming, e-sports, entertainment, and social media.
IMGN Media’s Daquan
Daquan is the most popular meme page of IMGN Media, launched in 2014. It is developed and managed by a Calgary man who remained anonymous since launching the page. At present, 15.5 million people follow Daquan. IMGN Media bought the page in 2016. Calgary man, the founder of Daquan in an interview in 2017, told The Observer that it all started “when I was bored in class chilling on Twitter.”
“I saw this meme trend all over, so I decided to make an Instagram account called ‘yahboydaquan’ dedicated to only posting ‘Daquan’ memes,” he added.
He further said that his followers liked his memes and in that way, he earned 150,000 followers, and when the meme trend started evaporating the man started positing normal things and memes. He also informed that mainly big celebrities approached him throughout these years. Talking about his page, he said Justin Bieber contacted him and asked him to post a funny video of him. Barak Shragai the co-founder and CEO at IMGN Media said that Daquan’s content stood out of the box at that moment. The founder of the page, the Calgary man did an amazing job from starting itself.
Commenting on IMGN Media and Warner Music Group deal, Barak Shragai said that Warner Group is not only offering then a big fat investment but also an entrepreneurial environment in order to help their business grow.